AUCKLAND, Today: Snap Inc., the company behind Snapchat, has appointed Clare Rudduck as Head of Agency ANZ, boosting Snap’s agency partnerships across Australia and New Zealand. She’ll report directly to Ryan Ferguson, Managing Director of Snapchat ANZ.
In her new role, Clare will focus on building stronger relationships with agencies, aligning with their priorities, and creating opportunities for impactful campaigns. She aims to help brands fully leverage Snap’s tech and Gen Z connection.
Ryan Ferguson said: “We’re thrilled to welcome Clare to the team at such an exciting time for Snap. Her extensive industry experience and passion for helping agencies deliver creative and effective campaigns will be invaluable.”
Clare brings over 18 years of leadership experience in global tech and media, including roles at Yahoo7/Verizon Media and LinkedIn. She’s known for leading high-performing teams and delivering strategic solutions for both B2B and B2C markets.
“What excites me most is helping agencies and brands show up on Snapchat in ways that really connect them authentically with Gen Z. The biggest audience opportunity for marketers right now is reaching and speaking to this audience.” – Clare Rudduck, Head of Agency ANZ
On joining Snap, Clare said, “What excites me most is helping agencies and brands show up on Snapchat in ways that really connect them authentically with Gen Z. The biggest audience opportunity for marketers right now is reaching and speaking to this audience.”
She added, “This platform is where those everyday, in-the-moment conversations are already happening. I look forward to helping our agency partners tap into that energy and create campaigns that drive meaningful business results.”
Clare’s appointment comes as Snapchat continues its growth across ANZ, with more than 8 million Australians and over 1.5 million Kiwis using the app each month.
Snapchat now reaches nearly 90% of 13–24-year-olds and 75% of 13–34-year-olds in Australia. On average, users open the app 40 times per day to connect with friends and family.
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