Aussie named Socialites director of performance media

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AUCKLAND, Today: Shortland St-based social marketing agency Socialites Group has appointed Nick Fleming as director of performance media, as they scale their paid media offering.

Australian-born Fleming has 10 years of industry experience in the direct to consumer and ecommerce space, having worked in senior roles for an array of global brands.

Socialites ceo Melanie Spencer said: “Nick has overseen all things digital media across a range of industries including financial services, digital health & fitness and automotive. 

“He brings a real breadth of experience to the role, having worked across multiple markets, including America, Europe and Australasia, and delivering real commercial outcomes through all aspects of paid media – from data-informed strategies to scaling media channels for success. 

“He also shares a passion for all things digital, delivering media solutions that involve measurement, attribution, predictive modelling for acquisition and retention and much more.” 

“He is a specialist across the leading ad platforms, including Google, Meta and TikTok.”

“Nick is exceptionally placed to drive ongoing success of Socialites as it starts to scale the paid media function.”

“He is a specialist across the leading ad platforms on offer, including Google, Meta and TikTok.

“With the rise of privacy concerns, he’s navigating the attribution and measurement conversation through multi-touch attribution models and media mix modelling which will soon become a key focus for brands globally.

“His appointment sparks the growth of Socialites’paid media offering after they identified a gap in the market.

“There’s a huge opportunity here for Socialites to utilise Nick’s skills’ and experience, and provide that full-funnel offering to our existing and new clients.”

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