Two wahine take on the ad world, forming Thompson Spencer

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AUCKLAND, Today: Women-owned independent agency Thompson Spencer – formerly Socialites Group – has rebranded to become a full-service creative and accredited media agency.

Founder Wendy Thompson said: “The agency has grown and evolved from its roots as a social media agency.

“Under the leadership of Melanie Spencer (the other owner and group ceo), Thompson Spencer has become one of the fastest growing independent agencies in Australasia.

“Unlike many agencies and media businesses which are scrambling to pivot to the digital world, Thompson Spencer is taking the opposite route by first nailing social media, then acquiring agencies, such as Magnesium, to bundle traditional media into a comprehensive and powerful solution.”

Melanie Spencer said: “We are excited about the future of Thompson Spencer, as we continue to grow and expand our offerings in the creative and media space.

“Unlike many agencies which are scrambling to pivot to the digital world, Thompson Spencer is taking the opposite route by first nailing social media.”

“Thompson Spencer comprises six business units, including Socialites, which builds digital communities of passionate followers. Magnesium creates beautiful and action-oriented creative content; Media X is a media strategy and planning shop that is fully network accredited; Flying Tiger is a marketing specialist that helps businesses connect with Chinese-speaking consumers in local and international markets; People of Influence represents world-leading talent in the sports, entertainment, and music industries; The Social Club briefs, contracts, and executes influencer marketing campaigns with a database of 7500 influencers in NZ and Australia.”

The agency group boasts a team of 42 professionals. Clients include New World, Asahi Beverages, Mitre 10, Essity, Bargain Chemist, Sydney Opera House, Auckland Airport, Bupa, Airbus, McPhersons, Westpac, IAG, The Warehouse Group, Giesen Group, Mercury, Mars Pet, Seagrass Group, Bedpost, Kimberly Clark, and Wattyl.

Spencer: “Thompson Spencer has run campaigns for Kiwi and international companies across 69 nations across the globe, but its reach is expanding

“We recently won the Seagrass Boutique Hospitality Group headquartered in Sydney and with restaurants in Sydney, UAE, South Africa, and London. It has also been engaged by Airbus to social media activity across APAC, in conjunction with French agency Angie.”

Thompson Spencer is also the official WeChat marketing partner in Australasia.

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