AUCKLAND, Tuesday: For Pride 2019, Spark and OUTLine, a charity that offers a free support line to members of the LGBTQIA+ community and their friends and family, want to remind the nation: “When we talk – love wins”.
The campaign, created by Colenso BBDO, shines a light on parents of those in the LGBTQIA+ community, with a particular focus on the trans community, reminding them that OUTLine is here to support them as well.
The video – an elegant mini-doco, shot by Finch – is fronted by “Dee and Hunter”, a mother and son from Rotorua. In it, Dee relates her journey of coming to terms with her son’s transition, sharing the toughest parts of the process for her personally, and showing off the incredible relationship they share now.
“We’re proud to work with a company like Spark, who have the integrity to stand behind the rainbow community.”
The creative team behind the work, Beth O’Brien and Thom Darlow, said: “We couldn’t be more proud to work with a company like Spark, who have the integrity to stand behind the rainbow community.”
Frith Wilson-Hughes, Spark’s social lead, said: “It was a privilege to meet Dee and Hunter and give them the space to tell their story. We’re in awe of their courage.”
OUTLine ceo Alexander Stevens II said: “It’s time to spark the conversation. Coming out to friends and whānau about gender or sexual identity can be a challenging and confronting process. And for family and friends, it can be an emotional time as well.
“Supporting each other is key.”
The campaign launched this week, backed by social content shared over Facebook, Instagram and Twitter.
CREDITS
Client: Spark
Brand COE Lead: Sarah Williams,
Brand Lead Partner – Social: Frith Wilson-Hughes,
Agency: Colenso BBDO
Media: PHD
Director: Abigail Greenwood
Production company: Finch
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