NZ agency and Oritain partner to drive global change in sustainability

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AUCKLAND, Today: Forensic and data science firm Oritain has appointed Spark Foundry NZ as their agency of record to drive their global marketing strategy, media, planning and buying.

Spark Foundry chose not to comment on whether there was a pitch or an incumbent.

Oritain are a pioneering New Zealand company propelling change in sustainability and ESG categories through their ability to verify the exact origin of products and raw materials.

Based in Dunedin, Oritain has swiftly expanded, with offices in three continents due to the organic growth of business and recent legislation in the US surrounding the importation of cotton.

Despite operating on a global scale, Oritain have partnered with Spark Foundry locally to lead their marketing activity out of New Zealand.

“It is incredible to see the change being driven by a New Zealand company in such a pioneering way.”

Oritain CMO Peter Cullinane said: “Oritain is moving into a key period of business growth.

“We have been delighted with our partnership with Spark Foundry, as their exceptional talent and passion for our business has been integral to us building our presence globally.”

Spark Foundry MD Nicky Greville said: “We are very proud of our blossoming partnership with Oritain. Their product offering is transformational in a world where sustainability and ESG is becoming imperative to businesses and customers.

“It is incredible to see the change being driven by a New Zealand company in such a pioneering way.

“We are delighted to work with the Oritain team on bringing their proposition to an audience on a global scale and can’t wait to see how the business grows.”

About Spark Foundry NZ
Spark Foundry NZ is part of a global media agency brand within Publicis Media and Publicis Groupe.

About Oritain
From their pioneering origins in New Zealand, Oritain has become a global leader in applying forensic and data science to verify the origin of products and raw materials.

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