AUCKLAND, Today: Talking brand value to a boardroom full of numbers people? It’s not always easy. But that’s exactly what this upcoming Eff Word webinar aims to tackle.
Hosted by the Commercial Communications Council (CCC), the June 11 session dives into one of marketing’s toughest challenges — speaking the language of the C-suite.
The session is called How to Speak the Language of the CFO and the Board, and features globally respected analyst and advisor Ian Whittaker.
A two-time City AM Analyst of the Year, Whittaker is also the author of How to Speak the Language of the CFO, and The Bigger Picture. He knows where marketing, finance and commercial strategy intersect — and how to get your message across in a way the board will actually hear.
The webinar unpacks how to reframe marketing as an investment — not a cost — with practical advice pulled straight from Whittaker’s IPA paper Marketing as an Investment (2023).
“Marketing doesn’t live in isolation. To be heard, it needs to speak in the terms of business impact — and prove why it matters to growth.”
Expect actionable insights on connecting with CFOs, Chief Growth Officers and board-level decision-makers — and why the way you frame value really matters.
“Marketing doesn’t live in isolation. To be heard, it needs to speak in the terms of business impact — and prove why it matters to growth,” Whittaker writes.
Date: Wednesday 11 June 2025
Time: 9.00am NZST
Speaker: Ian Whittaker
Cost: Free for CCC members | $50 for non-members
Register: Click here to sign up
Who it’s for
- Strategists and planners
- Brand marketers chasing more internal influence
- Anyone wanting to elevate marketing’s role in business
About the speaker
Ian Whittaker is a globally recognised media and tech analyst with over 20 years’ experience. He’s advised boards, chaired companies, and regularly comments on the commercial impact of marketing.
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