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SYDNEY, Friday: The 2020 B&T Awards was a triumph for NZ-founded Special Group, with Special NZ named Agency of the Year, and Special Australia winning the Independent AoY.

Special NZ also picked up the State Agency of the Year gong, while Special AU won Best Ad Campaign (for Tonight, I’ll Be Eating).

“Special NZ was named Agency of the Year.”

Special AUNZ took out two big prizes – Brand/Design/UX AoY and Best Digital Campaign.

Special AUNZ also won the evening’s top prize, the B&T Agency of the Year.

Tourism NZ campaigns devised by TBWA Sydney won Best Use of Social Media, and Content Marketing Strategy – both for Play NZ.

The event – sponsored by Shopify Plus, and held at the Hordern Pavilion – was a 600-seat sellout.

  • All the details here

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