AUCKLAND, Today: Special is stepping in as Breast Cancer Foundation NZ’s new lead strategic and creative agency, teaming up to push for fairer breast cancer outcomes across Aotearoa.
The partnership focuses on boosting early detection, improving survival rates, and closing gaps that still affect access and outcomes nationwide.
Ah-Leen Rayner, BCFNZ CEO says, “At our core, our vision is bold and unwavering: zero deaths from breast cancer in Aotearoa New Zealand. This isn’t just an aspiration; it’s an achievable goal grounded in evidence and action.
“Every year, over 3,700 New Zealanders are diagnosed, and around 650 lives are lost, but they don’t need to be. By closing gaps in access, equity, innovation, and speed, we can change that.”
Jacquie Jardine, BCFNZ Marketing Manager, says Special was chosen to help tackle those challenges head-on. “Early diagnosis saves lives, but outside of screening, it relies on a person recognising a change in their breast and acting on it.
“Breast Cancer Foundation NZ have a clear and ambitious vision. It’s a mission we believe in and know we can help achieve.” – Tony Bradbourne, Special Founder and CCO/CEO
“Partnering with Special enables us to meet this challenge with creativity. They understand how to spark conversations that empower women to know what’s normal for them, trust their instincts, and see a GP when something doesn’t feel right. Together, we’re working to transform awareness into earlier action.”
Tony Bradbourne, Special Founder and CCO/CEO says, “Breast Cancer Foundation NZ have a clear and ambitious vision. It’s a mission we believe in and know we can help achieve.
“Special has a track record of delivering powerful results for really difficult challenges whilst connecting with diverse audiences. So, we are excited to start and bring all of our experience to this challenge.”
Special brings strong credentials across Government and nonprofit work, with standout campaigns earning major local and global recognition.
“Go Unpro,” for Sports NZ won ‘Best Public Sector/Government Marketing Campaign’ at the NZ Marketing Awards. ‘World’s Greatest Deed’ for Wellington City Mission scored Effie Gold. “Last Performance” for Partners Life earned both a WARC Effectiveness Grand Prix and Cannes Grand Prix.
Work begins rolling out over the next year, supporting earlier detection, reducing inequities, and making sure every New Zealander can access clear breast health information.
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