Special elevates Matt Simpkins

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AUCKLAND, Today: Special NZ has strengthened its creative department, announcing the appointment of Matt Simpkins as its new group creative director.

CEO/CCO Tony Bradbourne said: “Matt has been working with us since March and has had a blinder of a year.

“He has been pivotal on Optus and Tourism New Zealand, creating amazing work on both brands. He’s just finished the recent Silver Fern Farms campaign, a no-punches-pulled OOH project for LegaSea, and he’s been a mainstay on Tourism NZ throughout the year, producing a huge volume of work for the international tourism campaign.

“Matt’s enthusiasm and tireless curiosity are infectious.”

“All whilst working through a couple of lockdowns.”

Simpkins said: “When you work with a great team like Special, you bring your A game every day. I’m stoked to be officially on board and to have been involved in so much great work this year.”

Managing partner Michael Redwood said: “Matt is so passionate about every part of brand creation. His enthusiasm and tireless curiosity are infectious.”

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