AUCKLAND, Today: Known for eye care, Specsavers has another strength many overlook, its expert audiology teams delivering hearing care to millions of Aussies and Kiwis every day.
That passion is front and centre in the new A little bit obsessed campaign, celebrating the people behind Specsavers’ hearing care. The campaign launches 25 January in Australia and 19 January in New Zealand, rolling out across TV, radio, social and digital.
At the heart of the work is one Specsavers Audiology Professional, happily talking about hearing everywhere, at dinner, in a dentist chair and on a flight.
The spots build to a moment of personalised care for a customer, with Specsavers’ trademark wit and humour doing the heavy lifting.
It gives the brand a fresh way to talk about expertise, helping people feel understood, supported and confident about their hearing care.
“We could have told people Specsavers has offered Audiology for eight years, or that Australians voted us the winner of the 2025 Readers Digest Quality Service Award, but there’s really nothing more compelling than the passion and expertise our qualified Audiologists and Audiometrists bring to work every day.
“Everyone’s got a friend or family member who’s so passionate about what they do, that sometimes they just can’t contain their excitement, and that’s the human truth we wanted to tap into with this campaign,” said Steph Barr, Head of Audiology Marketing, ANZ.
“Everyone’s got a friend or family member who’s so passionate about what they do, that sometimes they just can’t contain their excitement, and that’s the human truth we wanted to tap into with this campaign.” – Steph Barr, Head of Audiology Marketing, ANZ
“Ears are complicated and incredibly personal – so the people who specialise in them kind of have to be obsessed.
“The creative leap was realising that obsession isn’t a flaw, it’s the product. Our audiologists are deeply qualified, wildly passionate and relentlessly earnest – exactly who you want looking after your hearing.
“So instead of sanding that energy down, we dialled it right up,” said Stephanie Gwee, Creative Director, TBWA\Melbourne.
“The approach for media was clear and focused – to amplify the authentic passion and expertise of Specsavers Audiology professionals.
“Hearing loss can be a deeply personal journey, so our objective was to connect those in need with the trusted and supportive hearing care that Specsavers Audiology proudly offers, through targeted and engaging media touchpoints,” said Stefanie Crisafi, Group Client Director, EssenceMediacom.
The campaign runs nationally from January across broadcast TV, video on demand, radio and social media.
CREDITS
Creative Agency: TBWA\Australia
Media Agency: EssenceMediacom
Specsavers
Director of Growth Audiology ANZ: Benjamin Scales
Head of Audiology Marketing ANZ: Steph Barr
Marketing Manager Audiology ANZ: Natasha Wells
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