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AUCKLAND, Sunday: “You sure the Skinny team got the right name?” wonders NZME’s Chris Rudd (about Friday’s Famous Names story, which featured motoracing ace ‘Louis Hamilton’).

“The campaign uses the same name as the celebrity – but a different person.”


“It’s Lewis Hamilton. Sir Lewis Hamilton.”

M+AD ed David Gapes said: “The Colenso/Skinny PR release named somebody called Louis Hamilton – and M+AD blindly followed suit.”


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