Gender focus at Spikes ’21

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SINGAPORE, Today: Six NZ jurors have been selected for the Spikes Asia in February. Five of the six Kiwis are women – while the overall jury (of 86) will see an equal gender split.

In NZ, however, the Spikes have produced a split of five women and one man …

  • Melina Fiolitakis, senior art director, FCB
  • Brigid Alkema, executive creative director, Clemenger BBDO Wellington
  • Judy Thompson, executive producer, DDB Aotearoa
  • Lisa Fedyszyn, executive creative director, Special Group NZ
  • Jacquie Bennett, partner, strategy director, HeyYou
  • Sean Brown, general manager, Mango Aotearoa

“We have created a remote judging experience that’s as close to the physical judging as we can make it.”

Coming from 18 countries from across APAC, the juries will meet online to discuss and benchmark creative excellence from across the region to award work across 23 categories. The winners of the Grands Prix and Special Awards will be announced on 4 March.

Spikes Asia chairman Philip Thomas said: “We are particularly pleased that this year we have reached gender parity with our juries. It’s a positive reflection of the region’s industry.

“Things will be a little different next year, with our juries meeting remotely for the first time.

“We have created a remote judging experience that’s as close to the physical judging as we can make it. It’s a human experience but also a rigorous and robust process.”


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