AUCKLAND, Today: Stanley St has teamed up with the Mental Health Foundation of New Zealand to completely rebuild its digital platforms, aiming to transform how Kiwis access mental health support and resources online.
The project is being co-funded by the MHF and the Mental Health and Addiction Community Sector Innovation Fund. Both groups are match-funding the work to deliver a modern, user-focused platform.
Stanley St will lead the rebuild across strategy, content, SEO, data and analytics—creating a single, seamless space for everything MHF offers, from tools to programmes to everyday advice.
Robyn King, Digital Marketing Manager at MHF said, “We’re proud to be partnering with Stanley St to bring to life our vision of a digital ecosystem that ensures everyone in Aotearoa can find the evidence-based resources, information and tools they need, when they need them.
Stanley St’s understanding of our vision and proven ability to create accessible, meaningful digital experiences make them the perfect partner for us.”
“Our focus is on designing a digital ecosystem that’s inclusive, adaptive, personalised and easy to use.” – Tau Matenga
Stanley St will work alongside GravityLab, who’ll handle Salesforce integration, delivery automation and audience segmentation. Ipsos will lead audience research, helping shape the design with deep insights and user interviews.
That research will be key to building something intuitive, welcoming and genuinely helpful for people seeking support—whether for themselves, a loved one or their team at work.
The new platform will also feature smart personalisation via Salesforce. It means content can adapt to whoever’s visiting—rangatahi, families, workplaces—so everyone gets the support that’s most relevant.
Tau Matenga, Digital Lead at Stanley St said, “Our focus is on designing a digital ecosystem that’s inclusive, adaptive, personalised and easy to use.
We’re excited to build a platform that supports people across all walks of life, across Aotearoa.” Work is already underway, with the brand-new platform set to launch in early 2026.
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