AUCKLAND, Today: Stuff Group is in the running for four global gongs at the Native Advertising Awards in London, lining up alongside heavyweights like the New York Times and Forbes.
The international awards, hosted by the Native Advertising Institute, spotlight campaigns that blend creativity with storytelling to truly connect with audiences.
Stuff’s Harakeke Commercial Content team has landed four finalist spots for standout client work across interactive, print, sustainability and political categories.
Triton’s Get Amongst It campaign is up for Best Interactive Campaign and Best Print Product, using gamification to simulate hearing loss and raise awareness.
“It’s then our job to bring audiences at scale in the way we know how, connecting emotionally and through unique storytelling that creates engagement, participation and interaction with Kiwis.” – Margaret Hawker
Abuse in Care – Shattering The Shadows is shortlisted for both Best Sustainability Program and Best Political Program. The series shares powerful survivor stories from the Royal Commission Inquiry.
Harakeke Director Margaret Hawker says it’s the trust of their clients that lets them go deep. “What makes these finalist campaigns really special is brave clients who allow us to share the responsibility of their stories,” she says.
“It’s then our job to bring audiences at scale in the way we know how, connecting emotionally and through unique storytelling that creates engagement, participation and interaction with Kiwis.”
Winners will be revealed later this week in London.
Stuff reaches 3.4 million Kiwis every month with news, content and experiences. Its brands include Stuff.co.nz, Neighbourly, major print titles and Stuff Brand Connections for advertisers.
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