AUCKLAND, Today: StreetIQ has appointed Dave Mullan as Sales Director as the digital out-of-home platform continues expanding across Australia.
Built for dynamic creative optimisation, StreetIQ is growing its commercial footprint as demand builds for more measurable and flexible DOOH campaigns.
Mullan brings more than seven years’ experience across DOOH, AV and digital media, with previous roles at Azerion, Channel 4 and Dentsu.
Most recently, he was Programmatic Account Director at JCDecaux UK, where he focused on agency and trading desk relationships while helping drive programmatic growth.
At StreetIQ, Mullan will lead agency and brand growth, steer programmatic DOOH strategy across DSPs and trading desks, and support the national commercial rollout of the platform.
“My focus now is helping the right agencies and brands understand what’s within reach and giving them the confidence to act on it.” – Dave Mullan, Sales Director, StreetIQ
Dave Mullan, new Sales Director for StreetIQ said, “I’ve spent years sitting across the table from trading desks trying to make programmatic DOOH easier to buy. What StreetIQ has built with verification and dynamic creative in one place was the answer to most of those conversations.
“My focus now is helping the right agencies and brands understand what’s within reach and giving them the confidence to act on it.”
The appointment comes as DOOH continues shifting from static placements toward more performance-led buying, with programmatic increasingly becoming the preferred route for data-driven campaigns.
Founder Stephen Dolan said, “The DOOH market is maturing quickly and agencies are demanding more measurable outcomes, dynamic creative and programmatic execution at scale.
“Dave has grown programmatic DOOH revenue in one of the world’s most advanced markets and so we’re bringing that expertise to Australia at exactly the right moment.”
- More info here: streetiq.io
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