AUCKLAND, Today: Stuff Group has appointed commercial strategist Anne Lipsham as Director of Trade Marketing for Stuff Digital, stepping into the newly created role.
Anne is currently Chief Strategy Officer – Media at FCB New Zealand, where she’s spent 21 years moving from Media Director to Head of Strategy and into her current role.
She brings deep experience in B2B media, communications strategy and planning, having worked with major New Zealand brands, led awards programmes and played a key role in new business growth.
Stuff Digital Commercial Director Jaana Collins says Anne’s wide category experience and audience understanding will be a major advantage for Stuff.
“I’m stoked to now be joining the commercial team, a great bunch of humans, to help showcase the true value of advertising with Stuff.” – Anne Lipsham
“This is an exciting and pivotal time for the Stuff Digital growth journey, and I am thrilled to have Anne’s strategic knowledge and direction on board to help us harness our opportunities ahead,” she says.
Anne says she’s watched Stuff’s evolution over the past five years since Sinead Boucher’s MBO and is excited to join the team in a new role reporting to Collins.
“I’ve admired Stuff’s trajectory and values from afar including their uncompromising focus on independent, trusted journalism,” she says. “I’m stoked to now be joining the commercial team, a great bunch of humans, to help showcase the true value of advertising with Stuff.”
Anne begins her role in the New Year.
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