AUCKLAND, Today: Stuff Group’s Masthead Publishing websites have cracked one million unique viewers for the first time since launching two years ago, while stuff.co.nz pulled in 2,295,000 UVs last month, over 425,000 ahead of its nearest rival.
The Post, alongside The Press and Waikato Times, reached 1,006,000 in Nielsen’s September numbers—up 8.5% from August and nearly 40% higher than a year ago. Subscription numbers have also surged 35% during that time.
Stuff.co.nz remains New Zealand’s biggest digital news platform, growing 3.6% year-on-year in September, driven by major news events including the Tom Phillips case and U.S. political turbulence.
Stuff Digital Managing Director Nigel Tutt said New Zealanders aren’t abandoning local news for global outlets, with ‘Stuff’ consistently appearing among Google’s top search terms.
“Stuff is now synonymous with news and our audiences visit more often and stay for longer than any other New Zealand website,” Tutt said.
“We never take that for granted and work hard to deliver on the promise we make to our audiences to always deliver live and lively news.”
Stuff Masthead Publishing Managing Director Joanna Norris said the subscription sites are finding their rhythm, offering the kind of distinctive journalism their readers value.
“Stuff is now synonymous with news and our audiences visit more often and stay for longer than any other New Zealand website.” – Nigel Tutt, Stuff Digital Managing Director
“The influence of The Post is a big part of that growth strategy with its unique combination of analysis at the intersection of business and politics,” Norris said.
“It’s tackling the important issues for New Zealand such as last week’s Tourism Infrastructure summit in Queenstown where former PM John Key and Xero boss Rod Drury spoke to informed and engaged audiences.
“And The Press is continuing to sky-rocket, cementing its place as the premier news brand for the South Island through journalism which captures the growth and optimism on the Mainland.”
Stuff Owner and Publisher Sinead Boucher said the strong results come from a clear focus on growth, independence, and diverse revenue strategies.
“When you add our large Events business, magazines and ThreeNews, our journalists and experience experts are connecting with nine in 10 New Zealanders each month in the ways that work best for them,” she said.
“That is a huge opportunity for our advertisers and commercial partners, as Kiwis have Stuff so deeply embedded in their lives through multiple touchpoints and channels each day.”
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