AUCKLAND, Today: Stuff Group has taken out Media Business of the Year at the 2024 Beacon Awards, recognised as New Zealand’s top media company for its bold vision and forward-thinking strategy.
The Beacons celebrate standout media thinking and execution. This top honour goes to a business with proven success in revenue, reputation, and audience growth—and Stuff ticked all the boxes.
This year, no one moved faster than Stuff. Its major push into video saw the company grow audience and revenue on stuff.co.nz through smart investments in talent, training, and tech.
Judges praised its bold approach, saying Stuff’s winning entry ‘Lights, Camera, Traction’ stood out. “(Stuff made) moves that benefitted not just their own business but also the wider media ecosystem in Aotearoa. This business took risks . . . and in doing so demonstrated undeniable positivity and forward momentum.”
“Stuff is an organisation that makes strong strategic moves and is always looking to connect our partners with audiences in new and exciting ways.” – Jaana Collins
Owner and Publisher Sinead Boucher said it reflects a huge year for the team. “I am so proud of all of our teams as they have seized opportunities, created value for our partners and continued to grow the largest digital and print audiences in the country,” she says.
“Media is such a dynamic business and being acknowledged for both our strategy and delivery is a real testament to our people who are committed to driving Stuff forward.”
Commercial Director Jaana Collins says it’s meaningful to be recognised during such a massive shift in the industry. “Stuff is an organisation that makes strong strategic moves and is always looking to connect our partners with audiences in new and exciting ways.”
“Innovating together with our partners is a vital part of that strategy and critical to the next stage of Stuff’s evolution.
A huge thank you to all of the agencies, brands and customers we work with every day for their support of independent New Zealand journalism, to the Communications Council for their leadership and to the other finalists NZME, TVNZ, Sky and Are Media who are all great local competitors in a fast-changing industry.”
Share this Post
