AUCKLAND, Today: Export is taking the scenic route into summer with the Export Great Walk, a one-day adventure made for outdoorsy types who missed out on New Zealand’s famous Great Walks.
Happening Saturday, 15 November, the six-kilometre trek follows the Pahi track in the Coromandel, offering sweeping views of Great Barrier Island, lush native bush, and untouched coastline.
The walk wraps up exactly how it should — in nature’s beer garden, complete with deck chairs, umbrellas, lawn games, and ocean views.
The event celebrates the launch of Export Crushed, a new flavoured beer available in Pineapple and Lemon. The campaign is led by Special PR with Dentsu Aotearoa managing the integrated media approach.
“The Export Great Walk is all about celebrating the outdoors, good mates, and those beer garden moments we all look forward to.” – Kate Baars, DB Breweries Senior Marketing Manager
DB Breweries Senior Marketing Manager, Kate Baars says, “We know how quickly the Great Walks book out, so we wanted to give Kiwis another way to experience an epic trail this summer, one that ends with a cold Export Crushed in hand.
“The Export Great Walk is all about celebrating the outdoors, good mates, and those beer garden moments we all look forward to. We hope people get out there, soak up the views, and kick back in true summer style.”
Tickets are $60 per person and go on sale from 9.00am, Monday 20 October. Each ticket includes private transport from Auckland to the Pahi trailhead and back, plus snacks, drinks, and the full Export Crushed Beer Garden experience.
The all-day event runs from 9.00am to 7.30pm, with around three hours for the trail and two for the beer garden wind-down. All you need to bring? Your boots, your mates, a playlist, and good vibes.
Export Crushed is all about those laid-back summer moments that hit just right — refreshing, fruity, and made for easy days outdoors.
- To grab your tickets or check the details, visit db.co.nz/export/crushed-walk
CREDITS
Client: DB Breweries, Export
Senior Marketing Manager: Kate Baars
Assistant Brand & Shopper Manager: Jordan Grace
External Communications Manager: Natasha MacKenzie
Media & Digital Manager: Cameron Coe
Special PR
Managing Director: Kelly Grindle
Group PR Director: Natasha Benet
Senior PR Director: Harry Willis
Senior PR & Content Manager: Sophie Harsent
Head of Brand Experience: Jessica McColl
Senior PR Executive: Kale Dixon
Director / Motion: Jason Domancie
dentsu Aotearoa
Senior Business Director: Tasmin Bradley
Associate Digital Director: Grace McCarthy
Senior Account Manager: Ellie Ritchie
Senior Account Manager: Caitlin Knox
Digital Manager: Lawrence Kim
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