AUCKLAND, Today: The Sweetshop has added filmmaker Beatrice Pegard to its roster across New Zealand, Australia, and Asia. She brings a distinctive mix of charm, cinematic flair, and sharp comedic timing to every project.
Her world is vibrant, playful, and a little surreal. Beatrice blends whimsy, irreverence, and bold visual storytelling with a strong focus on performance, creating work that’s as layered and striking as it is entertaining.
Ben Dailey, MD/EP The Sweetshop NZ says “Beatrice’s work achieves a sense of geniality and warmth that brings the viewer into her world…and, it’s funny. Hard to do and even harder to master. We are excited about Bea’s future with Sweetshop.”
“I’m absolutely thrilled to welcome Beatrice Pegard to The Sweetshop. She’s an extraordinary talent whose style fuses bold craft with real emotional intelligence and humour.” – Greg Fyson, Global Head of Director Development
Greg Fyson, Global Head of Director Development, says, “I’m absolutely thrilled to welcome Beatrice Pegard to The Sweetshop. She’s an extraordinary talent whose style fuses bold craft with real emotional intelligence and humour. And with a PhD to her name, she makes me look smarter and cooler by association”.
Beatrice moves easily between genres, cultures, and formats — from short films and music videos to commercials for big names like Toyota, Nike, Ikea, Visa, Amex, and Lidl.
Never afraid to push boundaries, she’s known for projects that shake things up. Her video for Grizzly Bear’s Mourning Sound cheekily flipped the male gaze and racked up over a million views worldwide.
Her short films have also earned international recognition, screening at major festivals including SXSW. Beatrice is now available for commercial, branded, and short-form projects across New Zealand, Australia, and Asia through The Sweetshop.
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