AUCKLAND, Today: Taboola has announced a new partnership with Stuff Digital after a competitive pitch, bringing its recommendation technology to one of New Zealand’s biggest news platforms.
The agreement is aimed at boosting revenue and audience engagement across Stuff’s award-winning digital network, including its website and mobile app.
Taboola will power on-site and in-app recommendations on Stuff.co.nz, delivering personalised content and advertising to help keep readers engaged for longer.
Stuff Digital will also adopt Taboola Feed across article pages on both browser and app, offering a curated mix of sponsored and organic stories.
Stuff.co.nz reaches almost 2.3 million unique viewers each month*, making it New Zealand’s largest digital news audience.
“We are thrilled to announce our partnership with Stuff Digital – New Zealand’s number one online news provider.” – Adam Singolda, Founder and CEO of Taboola
Owned by Stuff Group, the country’s leading digital media and experiences business, Stuff.co.nz publishes news, sport, entertainment, business, lifestyle content and produces the nightly 6pm ThreeNews bulletin.
“We are thrilled to announce our partnership with Stuff Digital – New Zealand’s number one online news provider,” said Adam Singolda, Founder and CEO of Taboola.
“Stuff Group is a dominant force in the New Zealand news market, reaching millions of Kiwis each month across its digital and print products. We’re excited to work closely with the Stuff team on building audiences, keeping them engaged and on this new phase for their business.”
Stuff Digital joins a growing list of Taboola partners across Australia and New Zealand, including TVNZ, Otago Daily Times, Sky News Australia, Seven West Media, Weatherzone and Australian Community Media.
The partnership takes effect immediately.
Source: Nielsen DCM September 2025
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