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BAY OF PLENTY, Today: Mount Maunganui creative agency Wave has won Corporate Sponsorship Award at the Westpac Tauranga Business Awards.

Agency director Glenn Dougal said the Air NZ-sponsored award is testament to the hard work, creativity and dedication of the team at Wave and the wider community.

“We’re incredibly humbled by this recognition,” Dougal said, following the award win at Trustpower Baypark Stadium earlier this month.

“For a number of years our team has been committed to maintaining a community-focused culture and staying on purpose ‘to inspire change through the power of creativity’, both within the business and the Bay of Plenty region.”

Wave was established in Mount Maunganui 25 years ago and has been pushing the creative boundaries ever since.

“We’re focused on using our expertise and knowledge to build the creative reputation of the wider Bay of Plenty, through both our clients and the local groups and organisations we support, facilitate and sponsor,” said Brendan Herring, Wave strategist/director.


“On average, each Wave staff member spends two weeks each year giving back to the community.”

“This, in turn, enables Wave to build its own creative reputation. We’re passionate about sharing our experience and creativity in marketing, advertising and design with local organisations to help the community grow and thrive.

On average, each Wave staff member spends two weeks each year giving back to the community. This involves anything from serving in governance roles to developing students at Toi-Ohomai and Waikato University.

Dougal said: “We believe the biggest impact we can make is through the gifting of time and knowledge to help foster a better community and a business-friendly environment.”

Dougal himself chaired the Tauranga Arts Festival Trust for 10 years, assisting in raising over $5 million in funding, grants and ticket sales for the Tauranga Arts Festival, and Wave is also an ongoing proud sponsor of the festival.

Other organisations Wave has supported include the Tauranga Chamber of Commerce, Tarnished Frocks & Divas, CIB charity lunch, Business Womens’ Conference and the design of a charity rugby jersey for a Homes of Hope Charity event.

Wave has also been actively involved in sitting on the NZQA advisory, sponsoring awards and mentoring students at Toi-Ohomai Institute of Technology, as well as hosting interns from the NZ School of Radio.

The Westpac Tauranga Business Awards also acknowledged two Wave clients – EastPack picked up four awards including Tauranga Business of the Year, and Trustpower was a finalist for the Corporate Sponsorship Award.


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