AUCKLAND, Today: TBWA\NZ has just announced Priyanka (Pri) Patel’s promotion to Managing Partner, recognising her creative spark, leadership strength and the impact she’s made since joining the agency.
Previously Group Business Director, Pri has played a key role in leading major accounts—most notably ANZ, New Zealand’s biggest bank—and driving standout work that delivers results.
In her new role, she’ll keep building strong client partnerships and helping shape bold, disruptive work across the agency’s wider efforts.
The promotion reflects the deep trust and respect Pri has earned from colleagues, clients and TBWA\NZ’s leadership since day one.
“Pri is one of the most impressive client leaders I have worked with,” said Catherine Harris, CEO of TBWA\NZ.” – Catherine Harris
She was named Campaign Asia’s Account Person of the Year (ANZ) in 2022 and has helped deliver campaigns that hit the sweet spot between culture and commerce.
“Pri is one of the most impressive client leaders I have worked with,” said Catherine Harris, CEO of TBWA\NZ. “She brings an incredible combination of strategic rigour, creative ambition and deep care for her teams and clients. Her promotion is not just well-deserved – it’s exciting for the future of the agency.”
Shane Bradnick, Chief Creative Officer of TBWA\NZ, added: “She’s the kind of partner every creative wants. Pri gets the work, pushes for better, and creates the kind of momentum that turns good into great. She’s made a massive impact in a short time – and the best is still to come.”
Sharing her thoughts on the new role, Pri said: “Having a shared ambition around the work has always been important to me – and I’ve absolutely got that here at TBWA. We’ve got an incredible agency team and client partners, who continue to inspire me everyday and I’m super excited for what’s ahead.”
Pri’s promotion is effective immediately.
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