AUCKLAND, Today: The Warehouse, through DDB NZ, have this morning released a new campaign, Teddy. Warehouse marketing GM Anna Lawrence said: “Teddy speaks to the highly popular New Zealand Bear Hunt phenomenon allowing Kiwis of all ages to spread joy and connectedness from their windowsill.
“This uplifting spot was initiated and shot by two filmmakers who challenged themselves to create a film from home. They have chosen to remain anonymous.
“The inspiration for Teddy came from the simple joy displayed by children spotting teddy bears in neighbouring windows. The initiative film duo set out to see if they could shoot and edit a simple film, without leaving their home.
Stapleton: “This spot proves that creativity is adaptable and can be unleashed in the most limited circumstances.”
“By using their kids as talent, pre-loved teddies as props and their own house as the set, all shots were secured without leaving their bubble.
“The teddy bear has become a symbol of togetherness for Kiwis. The film is simple in its messaging, stay hopeful, stay safe we can’t wait to see you again.”
DDB regional chief creative officer Damon Stapleton said: “The power of creative execution is important as we become acquainted to these strange times.
“This spot proves that creativity is adaptable and can be unleashed in the most limited circumstances.”
The tvc will feature in 60” and 30” across TV and online
Creative Director: Brad Collett
Senior TV Producer: Claire Colohan
Group Business Director: Annabel Rees
Business Coordinator: Margot Rudolphe
Client: The Warehouse
General Manager Marketing: Anna Lawrence
Head of Copy: Troy Rawhiti-Connell
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