2degrees (with TBWA\) conceives baby bonuses

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AUCKLAND, Thursday: 2degrees with TBWA\NZ, is celebrating the next generation of the company following its merger with Vocus in a “truly novel way” by giving baby bonuses to the next generation of Kiwis born on 1 June 2022.

2degrees ceo Mark Callander said: “The initiative aims to give some New Zealand families a head start in creating their own fairer future, a gesture that aligns beautifully with 2degrees’ purpose of Fighting for Fair.

“2degrees welcomed the merger on 1st June with a heart-warming campaign, starring a group of babies in custom made mini business suits representing the future of New Zealand.

“As they battle with phones, calculators and keyboards, we learn that the next generation of 2degrees is pledging to be the fairest yet, by supporting this next generation of Kiwis.

“Committed to helping their families start building a fairer future, the telco will put its money where its mouth is, granting all babies born on 1 June a share in $222,000.

“The coming together of two of the fairest telcos means a much fairer future for NZ telco customers – not that babies born on 1 June will care too much about that!”

TBWA\ CCO Shane Bradnick said: “The coming together of two of the fairest telcos means a much fairer future for NZ telco customers – not that babies born on 1 June will care too much about that!

“They’re just keen to collect their bonuses which will help set them up for a bigger, brighter, fairer future. This gesture from 2degrees shows an ongoing commitment to keep Fighting for Fair, for the next generation of New Zealanders.”

“The campaign made the most of TBWA\’s From Nowhere offering: a fully remote agency team working from across the globe on New Zealand clients.

From Nowhere’s creative partners, Ashley Wilding and Daniel Davison, took on the brief from their base in London, working on the project from end-to-end. Dialling in remotely for the shoot, the team chose babies to be the stars of the initiative in order to drive home the ‘next generation’ aspect of the merger – as well as to bring a smile to all viewers’ faces.”

The new 2degrees campaign is rolling out across TV, OOH and social.

Those families with babies who are born on 1 June 2022, can apply for their baby bonus online at 2degrees.nz/fairerfuture.

  • View the tvc below


Client: 2degrees
Agencies: TBWANZ, From Nowhere with TBWANZ
Media Agency: OMD
PR: Acumen
2degrees Acting General Manager, Marketing: Dave Pearce
2degrees Brand Managers: Haley Featonby, Felicity Wyatt
Production Company: Revolver
Directing Collective: The Glue Society
Director: Pete Baker
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Cathy Rechichi
Director of Photography: Geoffrey Simpson
Art Director: Sam Hobbs
Wardrobe: Eliza Godman
Casting: Citizen Jane Casting
Post Production Company: The Glue Society Studios
Post Producer: Scott Stirling
Editor: Gabriella Muir

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