The Business revives a legend

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AUCKLAND, Jan 1: Parnell agency TBMG has launched a new campaign for Levene in December, giving the paint brand a refresh, and Placemakers stores a new look.

TBMG MD Ben Cochrane said. “Levene is one the of the great Kiwi brands, and the opportunity to bring it back and relaunch it to a new generation of Kiwis is an amazing opportunity.”  

Dulux head of marketing Hadley Vaughan said: “We’ve been impressed with how quickly we managed to crack the proposition and how impactful and distinctive the packaging is.

“The team of Dulux, Placemakers and TBMG worked together so well and we are delighted how smooth the process was. We are honouring and preserving an iconic NZ brand.


Dulux Group: Hadley Vaughan, Sarah Ambler
Agency: The Business Marketing Group
MD: Ben Cochrane
Client Services: George Sim
Creative Director: Craig Farndale
Designers: Ross Davies, Sarah Kersten
Media: Jason Theodore

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