The dozen not forgotten

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Tower Insurance and Barnes Catmur & Friends gave new meaning to the term ‘hopeless romantic’ this Valentine’s Day when they offered Valentine Insurance to forgetful Kiwis.

Valentine Insurance aimed to keep romance alive and relationships intact. The one-day campaign, promoted through Facebook, press, radio and plane banner, encouraged those who would have forgotten to celebrate the day to claim on the unique offer.

Tower then selected 12 lucky couples – including a lesbian couple (nice!) – who enjoyed a fine dining experience at Meredith’s that night.

Tower head of marketing Greta Yardley said the response was overwhelmingly positive on the day. “It seems quite a few people had overlooked Valentine’s this year,” she said. “The campaign was a little different for an insurance company, but we felt that Valentine’s Day was a day where we could help Kiwis look out for their loved ones.

“The campaign sets out to extend our brand positioning. It helps connect with Kiwis through engaging and fun creative, as well as deliver the benefits of insurance.”


Agency: Barnes, Catmur & Friends
Executive Creative Director: Paul Catmur
Creative: Katyana O’Neill
Creative: Renee Warner
General Manager: Luke Farmer
Head of Production: Phil Newman
Sr Account Manager: Nicholas Gallagher
Account Executive: Hannah Stokes
Production Company: Curious
Director: Daniel Max
Prod Co Executive Producer: Matt Noonan
Prod Co Producer: Cam Logan
Client: TOWER Insurance
Head of Marketing: Greta Yardley
Marketing Manager: Suzi Goodwin
Marketing Executive: Katie Bazanova

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