The medium was the message

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Freemans Bay indie Contagion created an eye-catching edible billboard for a Gull Biofuel display at the recent Splore music festival in Auckland’s Tapapakanga Regional Park.

Eco-friendly Gull Biofuel is made with dairy waste, and the Splore festival has been promoted as a zero-waste event – an obvious connection for Contagion to leverage.

On the road leading into the festival, the full-sized billboard was constructed from hay-bales and printed with non-toxic vegetable dye. A herd of cows was then released into the paddock and let loose to complete the message.



ECD: Bridget Taylor
Creative Director: Verity Dookia
Art Director/Copywriter: Seth Josephs
Copywriter/Art Director: Emma Jeffrey
Agency Producer: Lauren Wethey
Designer: Phila Lagaluga
Account manager: Isabella Lau

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