AUCKLAND, Friday: The Spinoff has kicked off the year with a stellar first quarter (April–June 2025), securing its place as New Zealand’s top performer in audience engagement, according to Nielsen data.
During this period, The Spinoff achieved the country’s highest average session time at 14.3 minutes. Backed by 5.44 million page views, it’s clear the platform continues to attract and hold New Zealand’s most engaged audience.
“We’re proud to see audiences not just showing up, but staying engaged.” – Amber Easby
Across April, May and June, The Spinoff led the market in average session minutes across all age groups, peaking at 10.6 minutes in June. Among the 15–39 audience, it maintained first place with an average of 4.4 minutes.
“These results reflect our team’s relentless focus on creating content that matters to New Zealanders,” said Amber Easby, CEO of The Spinoff. “We’re proud to see audiences not just showing up, but staying engaged.”
This milestone reinforces The Spinoff’s commitment to producing quality, conversation-starting content that resonates with a wide and diverse audience nationwide.
- For more info, contact elisa@thespinoff.co.nz
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