AUCKLAND, Today: Thompson Spencer has scored big in Singapore, winning Gold for Australia/New Zealand Social Media Agency of the Year and Bronze for Australia/New Zealand Influencer Marketing Agency of the Year at Campaign’s Agency of the Year Awards. The team also landed a shortlist for Independent Agency of the Year.
With only one ANZ Gold given in each category, the result firmly places Thompson Spencer as the top social media agency across New Zealand and Australia for 2025, following their Aotearoa Agency of the Year win at the B&T Awards.
Co-founders Melanie Spencer and Wendy Thompson were in the room at the Pan Pacific Orchard, celebrating alongside some of the region’s most accomplished creative, media, and marketing companies.
“This international recognition is huge, and I can’t imagine a higher high for 2025 to end on,” says Melanie Spencer, Group CEO and co-founder of Thompson Spencer.
“I wish we could’ve had our entire team and all our wonderful clients with us in Singapore to share in such an exceptionally proud moment that is about everything we’ve achieved together.” – Melanie Spencer, Group CEO and co-founder of Thompson Spencer
“Taking Gold for Social Media Agency of the Year and a podium finish for Influencer Marketing Agency of the Year is a powerful endorsement of the way we continue to evolve our full-funnel offering to build an agency for the future – looking ahead to what can be, rather than back at how things were.
“We’re now running campaigns in 75+ countries and growing our clients from Marlborough to the Middle East – proof that a fast, brave New Zealand independent can scale and succeed on a global stage.
“I wish we could’ve had our entire team and all our wonderful clients with us in Singapore to share in such an exceptionally proud moment that is about everything we’ve achieved together,” says Spencer.
Thompson Spencer’s 2025 entry showcased a year of rapid growth, including merging with performance agency Reason and opening offices in Melbourne and Sydney. Their campaign work spanned brands like Auckland Transport, Honda, Noel Leeming, Musashi, Ease Up, Mitre 10, and Ecostore.
The win holds special meaning for Wendy Thompson, who recognised the huge potential in social media early on, founding Socialites 15 years ago as one of New Zealand’s original social agencies.
The agency’s growing strengths across creative, strategy, tech, performance, production, and social have fuelled major client results, new business wins, and an internal culture where people genuinely thrive.
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