AUCKLAND, Today: Thompson Spencer has been shortlisted for two IAB New Zealand Digital Advertising Awards 2025 categories: Creative Agency of the Year and Best Use of Social.
Best Use of Social recognises a school-drop-off safety campaign for Auckland Transport fronted by Karen O’Leary, using relatable humour to spark behaviour reflection and cut-through across social platforms.
For Creative Agency of the Year, Thompson Spencer stands alongside FCB and TVNZ Blacksand, reflecting momentum from its merger with Reason and seven specialists under one brand, including production.
“Being recognised for both our creativity at an overall level, and for our specifi c important social messaging with Auckland Transport is a huge honour,” says Melanie Spencer, Thompson Spencer’s co-CEO.
“hese two shortlistings reflect our belief in strategies that get noticed, that are felt, that are talked about, and most importantly – that are acted on.” – Melanie Spencer, Thompson Spencer’s co-CEO
“These two shortlistings reflect our belief in strategies that get noticed, that are felt, that are talked about, and most importantly – that are acted on.
“Over the past year, we’ve put some truly impact-driving work into the world, and I’m so grateful to our clients for their trust, and to our team for bringing their best to every project and every day. This is a proud Thompson Spencer moment indeed!”
“Our team lives and breathes full-funnel thinking. The AT Karen O’Leary campaign is a great example of how a human-fi rst idea, custom-built for platforms and powered by performance, can deliver oversized outcomes for clients and communities.”
“To also be recognised at the agency level for Creative Agency of the Year speaks volumes about the insightfulness of that approach across our whole body of work. From social-fi rst activations to integrated brand platforms, we’re incredibly proud of the big bang our work is making in market.”
Now in its ninth year, the IAB New Zealand Digital Advertising Awards celebrate outstanding digital advertising across Aotearoa. Winners will be announced on 20 November 2025.
- More info: Melanie Spencer +64 212472518, melanie@thompsonspencer.com
Share this Post
