AUCKLAND, Today: Honda New Zealand has handed Thompson Spencer the creative keys, appointing the full-service creative and media agency as its Creative Partner after a competitive process among existing agency partners.
The remit covers creative development and production, supporting Honda’s brand and retail work across New Zealand.
The appointment follows a strong run between the two businesses, including two major integrated campaigns: ‘The Perfect Union’ for Honda’s hybrid range, and ‘The Power of Dreams’ for Honda’s first full EV launch in New Zealand.
Both campaigns were fronted by robot characters with a surprising amount of heart, because apparently even robots can help sell cars if the story is good enough.
“Honda is a legendary brand, and we’re proud of the thinking and work we’ve created together over the past year,” says Melanie Spencer, Group CEO of Thompson Spencer.
“Honda is a legendary brand, and we’re proud of the thinking and work we’ve created together over the past year.” – Melanie Spencer, Group CEO of Thompson Spencer
“From ‘The Perfect Union’ to ‘The Power of Dreams’, this partnership allows us to continue building strong, creative platforms that connect with Honda customers.”
Carolyn McMahon, Managing Director of Honda New Zealand, says Thompson Spencer’s ideas and proven track record made the agency a natural choice to keep the partnership moving.
“Honda is a legendary brand, and the ideas Thompson Spencer presented were distinctive and grounded in a good understanding of our customers,” says McMahon.
“While our focus continues to be on strengthening retail performance, the work we’ve done together over the past year has delivered strong creative and production quality. We look forward to building on this and driving more impactful outcomes moving forward.”
Thompson Spencer will continue working closely with Honda NZ on creative development and production, helping support both brand building and retail performance.
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