SYDNEY, Today: TRA’s Australian business is continuing its strong growth, marked by a run of senior promotions and a move into a new Sydney headquarters.
The market research agency opened in Sydney in 2022 with just four employees. It has now grown to 14 people, with more roles currently being recruited as the local team and client base continue to expand.
To support that growth, TRA has moved from The Commons into a new headquarters in Surry Hills.
The building was previously home to Special Australia and The Hughes Gallery, giving TRA a fresh base in one of Sydney’s best-known creative neighbourhoods.
The refurbished office was developed with José Gutiérrez, founder of boutique architectural design practice José Gutiérrez Ltd.
“Since launching in Sydney with just four people a few years ago, the growth of our team and our client partnerships has exceeded our expectations.” – Terri Hall, Managing Partner
It has capacity for up to 30 people, giving the agency room for further expansion while creating a warm and inspiring environment for both staff and clients.
Alongside the move, TRA has announced a wave of promotions across its Sydney and Melbourne teams. In Sydney, Ferne McKinley has been promoted from Account Director to Senior Account Director.
McKinley joined TRA in Auckland in 2019 as an insights specialist before relocating to Sydney in 2022 as a Senior Consultant. Her promotion marks nearly seven years with the company.
Also in Sydney, Gemma Hall has been promoted from Account Lead to Account Director, while Charlotte Saunders moves from Qualitative Lead to Senior Qualitative Lead.
Sophie Cooper will also return to the business in May as Senior Account Director, adding further experience to the Sydney leadership team.
In Melbourne, Karthik Krishnamurthy has been promoted from Senior Consultant to Account Lead.
“These promotions recognise the incredible contribution TRA’s team in Sydney and Melbourne have made to the growth of the business. Ferne, Gemma, Charlotte, Sophie and Karthik are all outstanding future leaders who embody the curiosity, creativity and collaboration that define The Research Agency.” – Terri Hall, Managing Partner
Terri Hall, Managing Partner, Australia at TRA, said the new headquarters and promotions reflect the strength of the company’s momentum in the local market.
“Since launching in Sydney with just four people a few years ago, the growth of our team and our client partnerships has exceeded our expectations.
“Our new Sydney headquarters gives us the space and environment to continue building an exceptional team culture while delivering the clarity and commercial impact our clients expect.
“It’s been thoughtfully designed as a place where our people can come together to do their best work and where clients feel inspired when they walk through the door.”
Hall added, “These promotions recognise the incredible contribution TRA’s team in Sydney and Melbourne have made to the growth of the business. Ferne, Gemma, Charlotte, Sophie and Karthik are all outstanding future leaders who embody the curiosity, creativity and collaboration that define The Research Agency.”
TRA’s Sydney office supports a growing roster of Australian and global clients including Canva, Danone, Atlassian, Intercom, ANZCO, TPG Telecom, Uber, Entain and Breville.
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