AUCKLAND, Today: Spark and Bastion Shine just wrapped a bold campaign that gave one Kiwi a moment in the spotlight — armed with a triangle and a whole lot of flair.
To celebrate its renewed naming rights deal with Spark Arena through to 2030, Spark launched Bring the Ding — a national search for New Zealand’s most confident triangle player.
The winner would perform live with Duco Events’ Mānuka Phuel Full Metal Orchestra, a genre-blending show pairing a 29-piece classical orchestra with rock and metal legends.
On 26 July, Tasvindar Kaur nailed her cue with a single, show-stopping ding during Aerials by System of a Down — and stole the crowd.
Bastion Shine led the creative alongside Spark and SPUR, bringing together social content, earned media, experiential, and sponsorship in one integrated campaign.
“We took an idea and turned it into something bold, fun, and unforgettable.” – Oliver Green
“We took an idea and turned it into something bold, fun, and unforgettable,” said Bastion Shine Chief Creative Officer Oliver Green. “Spark trusted us to deliver a campaign that didn’t just generate energy and excitement, but connected with the audience and engaged the campaign,” he added.
At the heart of the campaign was a custom-built triangle audition booth set up in Takutai Square, Britomart, on 17 and 18 July. Kiwis stepped in to test their timing and stage presence, with the best performance earning the spotlight at Spark Arena.
Kaur also scored full VIP treatment, including Spark S Lounge hospitality and a custom video played to the entire crowd just before her big moment. “Bring the Ding delivered on that promise – combining culture, humour and an unforgettable fan experience,” said Spark’s Marketing Director Matt Bain.
From triangle-shaped media kits to a live cross on Breakfast, the activation struck the right chord across every channel.
Spark and Bastion Shine showed what’s possible when brands invite fans to be part of the story — not just watch it.
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