AUCKLAND, Today: Dame Lisa Carrington, canoe slalom champ Finn Butcher, and rising golf star Elijah Ellis have joined forces with Generate KiwiSaver to spotlight their latest campaign: the Centre of Performance.
Generate’s known for strong long-term returns, often beating the average KiwiSaver fund according to the Morningstar quarterly report. So, the name fits—they’re all about performance, after all.
Creative agency True came up with the idea for the Generate Centre of Performance, a fictional place that celebrates top-tier Kiwi talent—whether in sport or investing.
Debbie Currie, Group Business Director at True says, “The Centre of Performance is a supercharged version of Generate itself. Their investment team works hard to deliver strong long-term returns, so it’s only natural they’d partner with New Zealand’s top performers – including the youngest kid to get the hole-in-one in Taupō, among others.”
“This campaign reflects that commitment, with a fun, Kiwi twist – something approachable that celebrates great Kiwi achievements, big or small.” – Elizabeth Harding
Matt Heays, ECD at True, adds, “It’s always good to work with Director James Anderson who helped bring the concept of the Centre of Performance to life. We got top performances from everyone involved, including cameos from the Generate team and of course, Finn Butcher and Dame Lisa Carrington herself.”
Generate’s Elizabeth Harding says the campaign captures what they’re all about. “At Generate, we focus on helping our members maximise performance by doing what really matters – delivering quality advice, guiding them into the right fund and strategy, providing exceptional service through market ups and downs, and striving for strong long-term returns.
“This campaign reflects that commitment, with a fun, Kiwi twist – something approachable that celebrates great Kiwi achievements, big or small.”
The campaign was produced by Two Heads, with post by Moves and media by Bullseye. It’s now live across TV, digital and outdoor—with more to come from the Centre of Performance.
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