New senior strategist at True

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AUCKLAND, Today: Grey Lynn creative indie True has appointed Harry Taylor to the role of senior strategist, effective immediately. True strategy director Ruth Blair said: “Harry is a perfect fit for True as he embodies the agency’s philosophy of helping brands to contribute to our culture in a positive way.

“He knows how to build brands that people want to be around and understands the fine line between being interesting and self-interested. He has an innate ability to mash up strategy, media, innovation and technology disciplines to deliver commercial results for our partners – and is a genuinely lovely person.”

”Harry understands the fine line between being interesting and self-interested.”

D&AD, Effies, Pressies
Taylor joins True from TBWA/Eleven NZ where he was the strategic lead across a wide range of the agency’s projects/clients and has picked up gongs at D&AD, the Effies and the Pressies.

Prior to TBWA, he had a number of strategic and in-house marketing roles in the UK and has worked on the global accounts of adidas, McDonald’s and Carlsberg.

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