AUCKLAND, Today: More Kiwis are heading off overseas, but there’s one thing they’re sad to leave behind—Vogel’s bread. At 750g a loaf, it’s not exactly baggage-friendly for the average traveller.
Tourism Fiji redefines happy hour with launch of Loloma Hour
SYDNEY, Today: Tourism Fiji has launched Loloma Hour—the world’s first Happy Hour for the Environment—inviting travellers to swap cocktails for conservation, in partnership with Havas.
Kiwi Mobile’s latest campaign walks the talk
AUCKLAND, Today: Kiwi Mobile has launched its latest brand campaign via True, marking the first creative drop since winning a competitive pitch at the end of 2024.
New terrain, big meltdowns as Cardrona goes next level
AUCKLAND, Today: Cardrona Alpine Resort is about to level up—officially becoming New Zealand’s biggest ski area this winter with the launch of Soho Basin and 150ha of new chairlift-accessed terrain.
2degrees backs women’s sport with SupportHER Club
AUCKLAND, Today: Women’s sport in New Zealand has a rich history, but it still lacks the recognition and support it deserves. Less coverage, lower funding, and fewer resources make it harder for girls to stay in the game.
Pizza Hut taps Motion Sickness as its new creative & strategic agency
AUCKLAND, Today: Motion Sickness is building on an impressive 2024, winning Pizza Hut New Zealand’s agency of record after a competitive pitch.
McDonald’s NZ launches That’s how we Macca’s campaign celebrating Kiwi connections
AUCKLAND, Today: Macca’s NZ is celebrating its place in Kiwi communities by shining a light on the special connections locals have with their favourite restaurants.
NZTA launches bold campaign against drug-impaired driving
AUCKLAND, Today: FCB, MBM, and NZ Transport Agency Waka Kotahi have rolled out a new campaign that starkly presents the dangers of drug-impaired driving to New Zealanders.
AMI embarks on new chapter, celebrating a century of support in NZ
AUCKLAND, Today: AMI’s new campaign highlights the importance of allies in disaster-stricken communities. Developed with Colenso BBDO and directed by Tom Gould, the ad features real-life experiences from events like Cyclone Gabrielle.
OMO’s dirty campaign as Kiwis and Aussies get messy
AUCKLAND/SYDNEY Today: OMO had a new a campaign to lure Aussies and Kiwis back into sports, embracing the mess and fun of getting dirty again, all crafted by 303 MullenLowe.
