After nearly five years broadcasting on Sky Channel 017, TVNZ Heartland will finish up in seven weeks – on Sunday 31 May.
The closure of the channel is puzzling, given its longevity and immense popularity – but its failure can be laid at the feet of TVNZ and SKY who claim – without elaboration – that their agreement “unfortunately could not be renewed”.
TVNZ head of sales & marketing Jeremy O’Brien resorted to spin: “While disappointing, advertisers and viewers can rest assured we remain passionate about Kiwi content on TVNZ and will continue to lead the market in the original local content hours available to viewers through TV ONE, TV2 and TVNZ OnDemand.”
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