AUCKLAND, Today: Uber’s just named Michael Levine as Head of APAC Sales for Uber Advertising, as the company ramps up regional growth and local innovation. He’ll oversee sales and ops across ANZ, Hong Kong, Taiwan, Japan and India.
Levine was Uber Advertising’s first international lead, kicking things off in ANZ back in 2022. Under his watch, the APAC business smashed growth goals and even earned Mumbrella’s 2024 Sales Team of the Year.
Uber’s ad business is expanding fast across APAC, giving brands more ways to connect with people in real-world, high-intent moments—like ordering food or jumping in a ride.
“Uber Advertising connects brands with consumers in real-world moments that drive action and leave a meaningful impression,” said Megan Ramm, Global Head of Sales. “Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up.”
“I am thrilled to see his leadership take Uber Advertising to our next phase of growth and expansion across the APAC region,” she added.
Michael’s new role includes leading a team of 50+ sellers, growing advertiser partnerships, sharpening performance insights, and helping tailor the product for local markets.
“The APAC region spans an extraordinary range of markets, cultures, and capabilities,” said Levine. “With that comes a wealth of untapped potential and exciting customer challenges to solve.”
“Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up.” – Megan Ramm
“Uber Advertising has proven to be an indispensable partner to APAC brands, with innovation and agility at the heart of our team. I’m looking forward to building on that momentum.”
The platform has been scaling quickly, teaming up with big brands, agencies and merchants across QSR, Grocery, FMCG, Retail, and more. Demand is growing for solutions across both rideshare and delivery.
With millions using Uber and Uber Eats daily, it’s a prime chance for advertisers to reach people in the moment. The platform uses rich behavioural data and flexible ad formats to deliver targeted, impactful campaigns.
Uber Advertising’s tools are built to reach people in key real-world moments across rides and deliveries, including:
- Journey Ads (Uber rides): Ads shown during trips to boost brand awareness and sales while people are on the move
- Post-checkout Ads (Uber Eats): Appear after an order’s placed—targeting users who are already in buying mode
- Sponsored Listings (Uber Eats): Helps merchants grab attention from ready-to-buy customers
- Sponsored Items (Uber Eats): Showcases products from grocery, alcohol and convenience stores during browsing and search
Uber’s also rolled out Ride Offers in New Zealand—ads within Journey Ads that let brands reward riders with discounts on future trips. As Uber Advertising continues scaling, Ride Offers is shaping up as a strong way for brands to show up with purpose and relevance in users’ day-to-day lives.
The platform is now live in over 30 global markets, helping brands connect with people when it matters most.
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