TOKYO, Today: Uber’s marketing leadership bench just levelled up, with Ally Doubé stepping into the Asia Pacific Marketing Director role as the business gears up for its next regional growth chapter.
Based in Tokyo, the Australian marketing leader has spent more than five years at Uber across senior posts spanning brand strategy, brand marketing, and most recently leading marketing for Japan and South Korea.
Her new remit covers mobility, delivery, and membership across Australia and New Zealand, India, Japan, Hong Kong, Taiwan, South Korea, Sri Lanka, and Bangladesh.
She’ll oversee campaigns, partnerships, and culture across the region, with a focus on scaling strong ideas faster and lifting brand impact across key markets.
Priorities include sharper launches, more local creativity, smart experimentation, and bold storytelling designed to deepen relationships with riders, drivers, and customers.
“I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.” – Ally Doubé
Lucinda Barlow, Senior Director, Head of International Marketing at Uber said, “Ally brings a powerful combination of strategic acumen and courageous leadership that galvanises teams, propels brands, and drives extraordinary growth.
“Under her leadership, Uber Eats has become a household favourite in Japan, Uber Japan was awarded Campaign Asia’s 2025 Brand of the Year and Partnership of the Year, with Ally recognised as Marketer of the Year. I’m excited to see her bring that energy and sharp thinking to APAC and our global team.”
Ally Doubé, APAC Marketing Director at Uber said, “APAC has always been one of Uber’s most creative and fast-moving regions. I’m excited to keep pushing what’s possible here and turn that momentum into the next chapter of growth across Rides and Delivery.”
Before joining Uber in 2020, Doubé held senior strategy and innovation roles with organisations including Austrade and Campbell Arnott’s.
She has already stepped into the new position and will continue leading Japan marketing during the transition until a successor is confirmed.
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