Kmart launches first end to end living campaign since brand relaunch – via UMNZ

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AUCKLAND, Friday: Kmart has unveiled its latest February Living range, rolling out a fully integrated campaign with the aim to allow their customers to create inspiring spaces with effortless style. UM are the media buying agency and paid activity ran for three weeks, finishing Wednesday 22nd.

Creative was in-house at Kmart.

Kmart marketing manager Rennie Freer said: “A 26-page digital lookbook will hero the latest range, bolstered by support across PR, social media, digital display, YouTube, radio and Kmart’s e-commerce website and in-store visual merchandising.

“Creative was performed in-house at Kmart”

“The February Living lookbook has been designed for seamless shopping across digital, with all items linked so that customers can shop directly from the catalogue of products.

“As our first Living campaign since relaunching the brand, the team have been able to encapsulate our new look and feel through a 360-degree marketing plan. We’re so proud to bring our customers trending pieces, that they can seamlessly and affordably fit into their homes.

“Featuring thoughtful, buildable offerings across three accessible aesthetics – Timeless, Natural and Urban – as well as style tips and how-to videos, customers can explore ways to create their own unique style moments with ease.”

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