AUCKLAND, Today: Unbound is reshuffling its leadership team, with founder Quentin Weber and senior leader Jason Tiller stepping into newly elevated roles as the Waikato-based digital agency ramps up its strategic and commercial growth.
Weber, who launched the business more than a decade ago, is moving into Chief Technology Officer, focusing on advancing the agency’s tech, data and insight capabilities for its next phase.
Tiller steps into the CEO role, bringing senior commercial marketing and agency leadership experience to help align technical expertise with business performance.
“Data and technology have always been at the core of how Unbound delivers results, but the digital landscape is changing fast, and this move enables Quentin to double down on strengthening our technology, data, and insight capabilities,” says Tiller.
“Data and technology have always been at the core of how Unbound delivers results, but the digital landscape is changing fast.” – Quentin Weber, founder
“Quentin has been instrumental in building the infrastructure, partnerships and measurement frameworks that underpin our performance, and in establishing Unbound’s data-led point of difference as one of the top Google Premier Partner agencies across New Zealand and Australia. This formalises the impact he’s already having across the business.”
“Jason’s appointment to Chief Executive Officer strengthens our ability to translate complex data into clear commercial direction,” says Weber.
“He brings more than a decade of commercial sales and marketing experience, alongside senior agency leadership roles, and a strong track record of turning insight into action that drives measurable growth.”
The leadership shift signals Unbound’s focus on senior-led, insight-driven marketing as demand grows for transparency, accountability and clearer performance outcomes.
The move comes as the agency expands its footprint as a Google Premier Partner ranked among the top agencies across New Zealand and Australia, investing further in capability across data, technology and strategy.
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