15 new metro screens

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AUCKLAND, Monday: Val Morgan Outdoor (VMO) has kicked off 2021 by securing several new premium locations, further strengthening their position as a leading office media network.

VMO NZ commercial director Rob Forsyth said: “Q1 alone will see the addition of six new commercial contracts and 15 new screens across the network, providing an additional 155,000 weekly contacts, bringing the VMO Work NZ network up to over 80 commercial locations and over 160 installed screens nationally.

“Despite all that happened in 2020, behind the scenes there was still appetite from commercial property owners to modernise and improve their property assets. With an innovative approach to office media, VMO New Zealand will bring new screens to workplaces across Auckland, Wellington and Christchurch, with a range of different premium formats being installed.

“The premium locations include the recently purchased Canterbury Arcade Centre on Queen Street, Auckland, which is to undergo a redevelopment and will include a media wall install, four screens in the $60m PWC Centre in Christchurch – the city’s 2nd largest office building, and the recently redeveloped 18 Willis Street, Wellington, which will all provide premium audiences in the central CBD locations of New Zealand’s major cities.

“VMO will bring new screens to workplaces in Auckland, Wellington and Christchurch, with a range of premium formats.”

“The additional screens will add to the already impressive audience reach that the VMO Work Network provides. Using VMO’s proprietary and market leading audience measurement system Dart, the VMO Work Network sees nearly 2 million contacts viewing the screens each week.”

Val Morgan Group sales director Matt Tremain said: “We are committed to network growth, with further focus on regional development and these newly acquired locations add greatly to our sales teams ability to drive the business forward.

“The team have performed really well given the recent environment, as we continue to evolve our product offering and exceed client expectations in 2021 and beyond.”

About Val Morgan
Located throughout Australia and New Zealand Val Morgan delivers premium audiences across Cinema, Outdoor and Digital platforms.

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