AUCKLAND, Today: VAST Billboards has named Lohnêt Waugh as its new Group Sales Director, adding her to the leadership team as the company expands its nationwide digital out-of-home network.
Waugh brings over a decade of out-of-home and digital media experience, with previous roles at iSite Media, QMS Media, MediaWorks and most recently Jolt. She’s well known for strong agency partnerships and client service.
Based in Auckland, she’ll work alongside Mark Johnstone to strengthen VAST Billboards’ agency partnerships. Together, they’ll collaborate with planners and investment leads to deliver high-impact campaigns across metropolitan and regional New Zealand.
Waugh said, “VAST Billboards’ momentum as a New Zealand-owned business with true national reach is impressive, but it’s the independent spirit of the team that was most appealing to me.
“Lohnêt comes with serious credentials in the OOH and media industry and we’re pleased to welcome her to our growing team.” – Gary Rosewarne
“There’s a drive here to do things differently with the flexibility and focus to deliver real value for clients. I’m looking forward to working with agencies and brands to create campaigns that make the most of the scale, quality and local insight VAST Billboards offers.”
Gary Rosewarne, Head of Growth Strategy at VAST Billboards said, “Lohnêt comes with serious credentials in the OOH and media industry and we’re pleased to welcome her to our growing team.
“Her knowledge, relationships and leadership will be key to the next phase of VAST Billboards’ expansion. This appointment reflects our commitment to building a business led by strong local talent backed by the infrastructure and capability to deliver for advertisers nationwide.”
Today, VAST Billboards gives advertisers access to more than 55 premium digital billboard sites across New Zealand, supported by flexible buying options and smart technology.
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