Viceland (Sky channel 13) has launched an on-air and social media campaign aimed at giving young voters across New Zealand a chance to voice their opinions ahead of the election.
With less than two weeks to go until the election, 34% of 18-24 year olds are still not enrolled to vote (according to a release from Vice). That’s a third of young people who could be missing out on the chance to have their say about their future. By contrast, more than 97% of New Zealanders over the age of 55 are enrolled to vote.
Filmed across Hamilton, Auckland, Wellington and Christchurch, the Viceland NZ Census features 70 young New Zealanders between the ages of 18-35. Each answering 40 questions on what it means to be a young person in New Zealand in 2017.
Key issues include: housing, immigration, university, drugs, equality, the environment, and the electoral candidates.
CREDITS
Production: The filming for the campaign was done by an in-house Viceland NZ film crew.
Director: Callum Van de Mortel (Vice))
Marketing & Business Development: David Benge (Vice NZ)
PR: Josh Gardiner, Melbourne (josh.gardiner@vice.com)
About Viceland
Viceland is an international television network owned and programmed by global youth brand, Vice Media. Launched in the US and Canada in February 2016 under the direction of Academy Award-winning writer/director Spike Jonze. Viceland launched in New Zealand with partner Sky in December 2016 and can be found on Channel 13.
The Viceland network extends to both linear and digital platforms, creating high quality, original programming produced in-house, as well as commissioned globally and locally. Everything at Viceland has a reason to exist and a strong perspective. Boasting Emmy Award-nominated shows, the channel has built a reputation for housing culturally relevant content for young people, with strong international perspectives covering music, food, news, technology, sex, fashion and more.
Current and upcoming programming includes What Would Diplo Do? (starring James van der Beek), Nuts + Bolts, and States of Undress.
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