AUCKLAND, Today: Vistar Media, a leading global provider of software for digital out-of-home, has announced the appointment of Sandra Scott as its new sales and partnership director for New Zealand. Scott, currently with Vistar Sydney, will return to her home country, Aotearoa, for the new role.
She will lead demand-side operations for Vistar NZ, helping to support the rapid growth of the DOOH category.
Scott will report to Sydney-based APAC MD Ben Baker, who said: She will lead the company’s continued expansion of operations in the NZ market, providing on-the-ground resources for agencies and suppliers, and growing and developing new and existing business.
“Vistar is linked to oOh! Media, MediaWorks, JC Decaux, Lumo, Go Media, Scentre Group, and Val Morgan Outdoor.”
“We’re very proud of the business we’ve built and the partnerships we’ve established remotely in New Zealand amidst border closures. Now, with Sandra relocating from Sydney to Auckland, we can work closely with customers to deliver results.”
“brings extensive experience in DOOH and, as a Kiwi, she has an intimate understanding of the local market.
Scott takes on the role following a two-year stint as a Sydney-based account director at Vistar Media, where she developed the programmatic DOOH category and drove demand-side revenues across the AUNZ markets.
She brings to the role 15 years of media sales and team management experience across print, digital, SaaS & DOOH in the UK and Australia, following roles at Time Inc UK, Fairfax (now Nine Entertainment) and Bonzai.
About Vistar Media
Vistar Media provides a demand-side platform (DSP) for media buyers to manage data-driven programmatic advertising campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar Media has DSP agreements in place with all major holding companies, and leading independents; and SSP partnerships, including oOh! Media, Mediaworks, JC Decaux (via VIOOH), Lumo, Go Media, Scentre Group, Val Morgan Outdoor.
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