Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.
The Volkswagen account will now become fully integrated across all marketing communications services with FCB. The creative account was previously held by Colenso BBDO.
“The partnership with FCB will play an extremely important role in the next phase of the brand’s future,” said VW NZ general manager Tom Ruddenklau.
“We’d like to thank Colenso BBDO for all of their work on Volkswagen with particular highlights including the work on The People’s Film and Reduce Speed Dial.
“From this point forward we are absolutely focussed on restoring New Zealander’s trust in Volkswagen and ensuring our customers are looked after. That will remain our priority.”
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