AUCKLAND, Today: The Cloud became the epicentre of New Zealand’s wellness and beauty scene as DARKHORSE delivered Chemist Warehouse Oasis, the retailer’s most ambitious brand experience to date.
After securing the project through a hotly contested pitch, the brand experience and communications agency transformed the iconic Auckland waterfront venue into a vibrant tropical escape, designed to bring Chemist Warehouse’s growing Wellness & Beauty category to life in a way the industry hasn’t seen before.
Immersive experience meets bold brand play
Inspired by a luxe island resort, the 2,700 sqm space became a playground for more than 80 leading brands, each showcasing innovation through bespoke activations, interactive touchpoints and curated experiences.
“We’re deeply grateful to Chemist Warehouse, who recognised our enthusiasm and trusted our vision from the get-go.” – Francesca Kelly, Managing Director NZ at DARKHORSE
Guests, including 400 media, industry insiders and content creators, explored the space, trialled products, and filled their custom tote bags with exclusive samples and gifts. A limited number of $50 public tickets sold out fast, proving the appetite for immersive retail experiences.
Creative vision + strategic partnership
“We’re deeply grateful to Chemist Warehouse, who recognised our enthusiasm and trusted our vision from the get-go,” said Francesca Kelly, Managing Director NZ at DARKHORSE. “It was an incredible partnership between our team and theirs, as we came together to create a world-class event that we can all be proud of.”
Cementing a category leader
With 60 stores nationwide and a relentless focus on growth and innovation, Chemist Warehouse is sharpening its edge in the New Zealand retail landscape. The Oasis event signals the brand’s next chapter, blending entertainment, education and experience to build powerful consumer and industry connections.
About DARKHORSE
DARKHORSE is a brand experience and communications agency. With curiosity at our core, we are driven by our vision, but defined by our results.
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