Wendy’s and Warriors fans unite with Feed The Faith campaign

AUCKLAND, Today: Wendy’s has teamed up with Chemistry to launch Feed The Faith – a limited-edition menu and campaign celebrating the passion and loyalty of One NZ Warriors fans, on and off the field.

Wendy’s has backed the NRL for over 18 years, but this time, they wanted more than just logo placement. The goal? To become part of Warriors culture — something fans actually connect with.

Feed The Faith taps into the spirit of league – loyalty, belief, and full-throttle support. It’s Wendy’s way of rewarding fans who stick by the Warriors through every hard-fought match.

At the heart of it is a limited-edition Warriors Range. We’re talking a bespoke Warriors Frosty and Kiwi-inspired Wendy’s favourites, all designed to fuel game-day pride and spark fan engagement.

“Chemistry’s ability to tap into fan culture and create campaigns that drive real engagement made them the perfect partner.” – Corina Black

“Wendy’s has been a proud partner of the One NZ Warriors for years, but we wanted to take that connection to the next level,” says Corina Black, CMO, Flynn ANZ.

“Chemistry’s ability to tap into fan culture and create campaigns that drive real engagement made them the perfect partner. Feed The Faith isn’t just a promotion, it’s an invitation for fans to show their loyalty in a whole new way.”

The campaign is built for fans, plain and simple. From limited-edition treats to in-stadium moments, it gives supporters more ways to wear their pride – and grab a Frosty while they’re at it.

Expect to see Feed The Faith everywhere Warriors fans are: Sky Sport game days, YouTube, social, OOH, in-store, and at the stadium. Wherever loyalty lives, Wendy’s is there too.

Because real fans don’t just cheer. They believe. And Wendy’s is all in with them.

CREDITS