AUCKLAND, Today: KiwiPlates has dropped a new story under its Everyone has a Story platform—and it’s one of the most unexpected ones yet.
The latest spot, created by Saatchi & Saatchi NZ, follows a couple racing to the hospital in the middle of the night… but their baby has other plans.
Instead of a hospital birth, they end up in a deserted mall carpark—where things get very real, very fast. It’s chaotic, intense and somehow still charming.
The film wraps with a personalised plate suggestion, hinting at how this wild story might one day be immortalised on their car.
Says Steve Cochran, CCO at Saatchi & Saatchi NZ, “When we struck upon this idea, it was amazing how many people knew someone who has had this kind of experience. I know of two such couples.
But despite it being such a familiar story, as far as we could find, it’s never been utilised in advertising. It seemed a great opportunity to do so for KiwiPlates, especially given the natural role a car plays within it.”
“This new commercial serves two major purposes for us. Firstly, it builds on the platform we’ve been running for the last four years with perhaps my favourite story yet.” – Mark Wilson
Directed by Jane Shearer at 3&7, the film mixes tension with humour as the couple scrambles to deal with their seriously unexpected delivery plan.
Cochran says, “While the script required a lot of screaming and terse yelling in order to be authentic, we also needed a good number of lighter moments to defuse the intensity and keep it entertaining.
“Jane and her editor, Courtney, nailed it.”
Mark Wilson, CEO of KiwiPlates says, “This new commercial serves two major purposes for us. Firstly, it builds on the platform we’ve been running for the last four years with perhaps my favourite story yet.
“But it also introduces our refreshed branding with a new logo and design, marking the start of some exciting new stuff ahead.”
The campaign launched May 18, running across multiple channels alongside some complementary OOH to bring the story to life beyond the screen.
CREDITS
Production Partner Credits
Director: Jane Shearer – 3&7
Producer: Larisa Tiffin – 3&7
DOP: Marty Williams
Production Designer: Guy Treadgold
Casting Agent: Adrian Dentice
Post House: Offline – ARC, Grade/Online – Blockhead
Post Producer: Meg Strange – Blockhead
Editor: Phoebe Taylor – ARC
Colourist: Matt Prusnik
Lead VFX Artist: Richard Beas – Blockhead
Audio Engineer: Cam Ballentyne
Agency Credits
Chief Executive Officer: Mark Cochrane – Saatchi & Saatchi
Chief Creative Officer: Steve Cochran – Saatchi & Saatchi
Executive Creative Director: Lee Sunter – Saatchi & Saatchi
Senior Art Director: Tim Yates – Saatchi & Saatchi
Senior Copywriter: Josh Stuart – Saatchi & Saatchi
Executive Producer: Jane Mill – Saatchi & Saatchi
Senior Producer: Jess Drysdale – Saatchi & Saatchi
Group Business Director: Aaron Hodgeson – Saatchi & Saatchi
Senior Business Manager: Arnav Giri – Saatchi & Saatchi
Client Credits
Managing Director: Mark Willson – KiwiPlates
Marketing Manager: Josh Brundell – KiwiPlates
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